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President Donald Trump, Italian Prime Minister Paolo Gentiloni, French President Emmanuel Macron, Niger's President Mahamadou Issoufou and Tunisian President Beji Caid Essebsi pose for a family photo with other participants of the G7 Summit expanded session in Taormina, Sicily, Italy May 27, 2017. U.S. President Donald Trump arrives next to R-L: Tunisia's President Beji Caid Essebsi, Niger’s President Mahamadou Issoufou, French President Emmanuel Macron and Italian Prime Minister Paolo Gentiloni for a family photo at the G7 Summit expanded session in Taormina, Sicily, Italy May 27, 2017. General view of the discussion table at the G7 Summit expanded session in Taormina, Sicily, Italy, May 27, 2017. L-R: Kenya's President Uhuru Kenyatta, Guinea's President Alpha Conde, U.S. President Donald Trump, African Development Bank President Akinwumi Adesina, Nigeria's Vice-President Yemi Osinbajo and Ethiopia’s Prime Minister Hailemariam Desalegn pose following a family photo of the G7 Summit expanded session in Taormina, Sicily, Italy May 27, 2017. Reuters/Jonathan Ernst TPX IMAGES OF THE DAY + Front row, L-R: Kenya's President Uhuru Kenyatta, Guinea's President Alpha Conde, U.S. President Donald Trump, Italian Prime Minister Paolo Gentiloni, French President Emmanuel Macron, Niger's President Mahamadou Issoufou pose for a family photo with other participants of the G7 summit during the Summit of the Heads of State and of Government of the G7, the group of most industrialized economies, plus the European Union, in Taormina, Sicily, Italy, May 27, 2017. U.S President Donald Trump poses with G7 leaders and leaders of African nations during a family photo at the G7 Summit expanded session in Taormina, Sicily, Italy, May 27, 2017.

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Why Adidas Is Suddenly Selling Odd Pairs of Shoes  Two Rights or Two Lefts

And a fascinating new Adidas campaign from รองเท้าแฟชั่นผู้หญิง พร้อมส่ง India draws attention to something that has never occurred to most of us: Why should a blade-running athlete with only one foot—or anyone else—have to buy expensive athletic shoes for both feet? Enter Adidas Odds: "An even pair of two lefts, or two rights, for those who run against the odds." The first ad for the Adidas Odds collection, masterfully voiced by actor Kabir Bedi, features Major DP Singh, India's first-ever blade runner, in all his athletic glory.  The unique Indian initiative comes from Taproot Dentsu and Carat Media, and stems from the insight that para-athletes should be able to buy pairs of footwear for only the right or the left foot. We also love the name, whose many meanings the campaign toys expertly with. "At Adidas we live a simple principle: No athlete left behind," says senior marketing director Damyant Singh of Adidas India. "This philosophy is at the heart of 'Odds by Adidas.' It is our way of encouraging and cheering para-athletes on to achieving their best on the field of play, and we hope Major DP Singh's story inspires many more to live their dreams and prove that sports has the power to change lives."  The second ad takes things in a different direction, and is narrated by a shoe. The Odds line is available in the Adidas Mana Bounce model, in men's sizes only, from the brand's fall/winter 2017 collection. Athletes can opt to buy either a right or a left pair via  the Adidas India online store.  Let's hope the campaign spreads, and that more options become available as it progresses. (Women need shoes, too.) "Losing a part of the body does not lead to disability. Losing the will to fight out odds, does," adds Major DP Singh.

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